If you're like most financial advisors, you probably spend most of your time thinking about how to grow your business. After all, more clients mean more AUM and that usually leads to a bigger bottom line. But with so many different marketing strategies out there, it can be tough to know where to start, until now :)
In this blog post, we'll share seven of the best marketing strategies for financial advisors looking to grow their businesses. So whether you're a fan of slow and steady growth or fast lead generation in digital marketing, there's something here for you. Let's get started!
Oh! And remember we at Bauslabs are the best at Finance Marketing so if you have any questions or need a marketing partner to grow your business, get in touch!
#1: Create a Compelling Website
Your website is often the first interaction a potential client has with your business. Make sure your website is up-to-date, easy to navigate, and includes compelling content that speaks to your target clientele.
If you’re not sure where to start, consider working with a web development company that specializes in financial services websites. The right web development partner will be able to create a website that not only looks great but also complies with SEC rules and regulations.
#2: Use SEO to Your Advantage
One of the best ways to attract new clients is to make sure your website is ranking high in search engine results pages (SERPs). And the best way to do that is by using search engine optimization (SEO).
SEO is the process of optimizing your website for certain keywords and phrases that your target audience is searching for. When done correctly, it can help your website rank on the first page of Google (and other search engines), making it more visible to prospective clients.
Not sure where to start? Check out our page on SEO.
#3: Get Active on Social Media
In recent years, social media has become one of the most powerful marketing tools available — and it's only getting more popular. That's why we always recommend that our financial advisor clients use social media as part of their marketing mix.
Not only does social media give you a great way to connect with current and potential clients, but it's also an excellent way to build your brand and show off your expertise. Plus, with platforms like LinkedIn and Twitter, you can even use social media for lead generation.
#4: Use LinkedIn to Network and Connect with Prospects
LinkedIn is a powerful networking tool for financial advisors. Check our post on How Financial Advisors can grow on LinkedIn
Use LinkedIn to connect with prospects, build relationships, and showcase your thought leadership. Use LinkedIn groups to join conversations, provide valuable insights, and generate leads. And don’t forget about LinkedIn Ads – LinkedIn Ads can be an effective way to reach your target audience with laser precision.
When done correctly, LinkedIn can be an extremely effective platform for financial advisor marketing.
#5: Invest in Content Marketing
If you want people to find your website and stick around, you need to have high-quality content that's relevant to their needs. That's where content marketing comes in.
Content marketing is all about creating and sharing valuable content (like blog posts, infographics, eBooks, etc.) that attracts and engages your target audience — all with the goal of driving them toward becoming paying clients.
Not only does content marketing help you attract new leads, but it also gives you a chance to nurture those leads into clients by building rapport and trust over time.
We at Bauslabs specialize in finance marketing, and that includes the creation of content drafts for thought leaders and companies alike. If you need assistance with this, let us know!
#6: Try Email Marketing
Email may not be the newest form of digital marketing out there, but it's still one of the most effective ways to reach and engage your target audience.
In fact, email works well for financial advisors because it allows you to stay in front of your target audience without being too intrusive — which can be especially important when working with prospects who may be leery of trusting a stranger with their money.
Email is a good way to build rapport and reputation but don't make it about selling, give value to your readers as you would on LinkedIn. Effective, long lasting marketing is a marathon, not a sprint.
#7: Use Paid Advertising
Paid advertising is another great way to generate leads and grow your business — albeit a more expensive one than some of the other options on this list. Paid advertising allows you to put your message in front of people who are already interested in what you have to say — which means they're much more likely to convert into paying clients. The two most popular forms of paid advertising are pay-per-click (PPC) advertising and display advertising .
PPC advertising, which includes programs like Google AdWords, allows you to target your ideal audience and pay each time someone clicks on one of your ads.
Display advertising, on the other hand, allows you pay for ad space on websites popular with your target audience.
Not sure which type of paid advertising is right for you? Our team can help! We specialize in developing customized paid advertising campaigns that generate results but we highly recommend having the rest of this list on-point before jumping into paid advertising.
These are just a few ideas to get you started — but remember, no single approach will work for every financial advisor. The key is finding what works best for YOU and YOUR BUSINESS.
So experiment with different strategies, track your results, and adjust as necessary until you find a formula that works. And if you need help along the way, our team at Bauslabs Finance Marketing Agency is always here to help.
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