Social Media is a crazy effective way to grow your audience, show your company culture, your services and products. It's also the best place to interact with customers and visitors, clarify doubts and direct them towards your page, office or location. Don't miss the opportunity and jump in and if you need some help, get in touch.
What is SMO or Social Media Optimization?
Social Media Optimization (SMO) and Social Media Management (SMM) are two marketing strategies that share many objectives, control the Social Media aspect of your business. Lets dig into the first one:
So, what is Social Media Optimization? Well, SMO is basically using social media channels as a catalyst to grow your company’s online presence. Where some businesses tend to just set up a profile on Instagram, Facebook, LinkedIn or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.
It is about the development of strategies focused on your business profiles on social networks, with the aim of using the different platforms available on which we can promote your content such as videos, blog posts, news or articles.
Just as SEO tries to optimize your website for search engines, Social media optimization increases the visibility of profiles on social networks, as well as the content published on them, always seeking to be found by users who are looking for information and resources related to your business.
Any SMO strategy needs an audience interested in the content you share. No matter how much we post, if the strategy and analysis is missing, the published content will not work well. However, if we focus your content well, and apply the BausLabs strategy, we can provide good audience levels and generate a good amount of traffic without spending money on Ads.
The communication that any business or brand publishes through its profiles in social networks is more important than one might think. A well-defined strategy helps the company easily achieve its outreach goals. These strategies must have cohesion between the different social networks and the business objectives.
What is SMM or Social Media Management?
Also called Social Media Marketing, Social Media Management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.
The business potential of social networks is immense. Businesses and brands should leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising awareness to increasing website visits.
But to be able to accomplish this, you need an efficient social media team, you need BausLabs on your corner. Because an efficient Social Media Management team will:
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Focus on the balance between Quantity and Quality.
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Analyze Data to Find What works for your business
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Schedule and monitor publications for each social network.
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Manage social interactions.
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Keep always the eye on the ball. Your growth and image is the top priority.
Choosing the Social Media Network?
Did you know that social media can help you improve your sales by almost 50%? Therefore, it is important to know which of them to take into account, depending on your type of business.
Seven out of ten people declare themselves a fan or follow certain brands through the internet, according to the latest report from the Annual Study of Social Networks carried out by IAB. In addition, around 25% recognize that if said company does not have a profile on any platform (be it Facebook, Twitter, Instagram) it inspires distrust.
But this does not stop here, more than half of the users affirm that, before buying a specific product or service, they first look for information on social networks. So, if your business doesn't have social profiles yet, what are you waiting for? In the middle of the digital age, being present on the internet has become essential.
The most important thing to take into consideration is choosing the social networks to promote your business, you have to take into account several factors:
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You must nurture that community with valuable content. It is useless to have a profile in which you do not post anything, have no interactions and there is hardly any activity. On the contrary, move your social networks, it is essential to carry your business forward.
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You will be present in the networks that you can cover. It is not necessary to create accounts on each and every one of the different platforms. It is always better that you have fewer social networks and make good use of them than to have a presence everywhere and not upload content or respond to enquiries.
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If a social network does not fit to promote your business or the audience you are looking for is not on it, it is not necessary to create a profile. Spending effort, work and time in creating content that is barely effective for having a presence in a social network is not worth it.
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Think about where your target audience is and act on it. Before creating your profile, study each and every one of the different platforms to know where your target audience is and thus be able to promote your business in the best possible way.
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Do things with love… and you will get positive results! Having desire, contributing ideas, enthusiasm and being motivated is something essential that will be reflected in your social networks. Never forget that, currently, we live in the digital age where a large part of your audience will find you through the internet.
What does BausLabs SMO and SMM services include?
We create a SMM and SMO program for each client every time. Studying your business needs and objectives we can determine the appropriate social network, strategy, content schedule and work with you in creating top posts, stories and supporting content.
1. Conduct a social media audit:
A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence.
At BausLabs we analyze many metrics but mainly:
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Profile information (name and URL)
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Engagement metrics
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Publishing metrics
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Audience demographics
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Referral traffic
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Channel specific metrics
2. Complete your profile(s):
Among the most important social media marketing steps is the need to fill out your profile completely. Not only does make your profile look more professional, but also makes your business or brand easier to find, remember that social media results are often among the first to pop up for many queries on search engines like Google.
3. Follow fellow businesses, brands and prospects:
Knowing what persuaded your existing users and customers to act gives us a clear picture of what we need to double down on, and also, very important, what to stop doing, to convert even more of your future visitors.
4. Follow fellow businesses, brands and prospects:
You won’t get much from your social presence if you’re a complete island. By following others, we shows that you’re an active participant in the social space versus a profile that’s just blasting its own content. Whether it’s competitors, fellow industry leaders or even prospects. We make a point to follow fresh profiles to see how others operate on social media.
5. Keep a close eye on your mentions:
Social Media as we mentioned before, is the perfect place to communicate with your current clients or prospects. It's usually the town hall for discussion your products or services, asking questions and guidance. Its important to keep an eye on every mention and control each situation where your name appears.
6. Create and schedule content:
With your help and by doing our due diligence on your business or brand, we'll create a content calendar and strategy and work with you in the creation and execution. By condensing strategy and creation we are able to schedule big days in advance, prepare for campaigns and maintain a social media flow that represents you and your objectives.
Why hire our SMO and SMM services?
On our team, we take care of each client and go above and beyond expectations. Personalized treatment, continuous monitoring of each project and our own methodology are compelling reasons to decide to bet on our SMM and SMO services.
With very happy clients, we strive to become a part of the team within your company, not just an amazing agency helping you succeed :) Get in touch if you have any questions.
Because it is impossible to do SMM and SMO without an analysis and improvements on your SEO and Website, you can be sure that through our services, we can help you increase traffic, conversions, leads and clients.
